Concurent : Dan Negrea
About RetinAds.com
My business is about creating a two-sided platform that creates value for both site owners and media buyers.
Publishers want to increase revenue by displaying ads that make money, usually after the user interacts with them (often clicks). We can say that the online advertising revenues are vital in this field. Advertisers want high engagement ads, so that the money spent on advertisement is not wasted.
The product category is called ‘CAPTCHA ads’. My solution is based on displaying a challenge over classic ads (text, banner or video). The new component is virtually linked to the advertisement, so the user attention is dragged towards it.
